Sony Professional: Right On Track

Video surveillance is one of the fastest growing areas in physical security. Companies of all sizes are snapping up well-priced video cameras and video analytics systems that allow you to store highquality images of relevant data such as individual faces and license plates.

How is the recession impacting the industry? Have you been able to grow your business?

Yes, there has been considerable slowdown in certain segments of the domestic market. However, owing to opportunities in other countries we have been able to report growth in business. Sales has also picked up for smaller projects within the region.

Which verticals are buying? Are financial and retails sectors still the biggest adopters?

We are seeing enquiries come in strongly from Education and Hospitality segments of the regional market. In certain countries city surveillance also has been a major area of business opportunity. We are yet to witness major wins in Financial and Retail segments.

What changes in product selection or preferences are you seeing?

There is a big push in amongst customers to acquire new age technologies that are based on a IP platform. Further, megapixel cameras are gaining ground in certain projects. We have also seen customers willing to invest in hybrid solutions in order to keep their existing CCTV network.

What are the key differentiators when selecting DVRs, IP Video software and megapixel cameras?

We have been continuously upgrading our line up in its functionality, flexibility and scalability. A effective and modern solution should have the following traits: intelligent object/motion detection capability, supports H.264, reproduces high quality images for still and motion and finally offers outdoor installation options such as wireless and weather proofing. Our range of solutions offer these benefits without a doubt.

How are IP video standards impacting video surveillance systems?

On 22nd Sep 2009 in the US ONVIF demonstrated 14 interoperable video products from 9 companies complying to core specification 1.0. There is a growing awareness in the IP video industry to ONVIF and participation has just crossed 100 members. This clearly marks the beginning of a new era of collaboration within the IP video industry to bring to the world standardised products which will add to the flexibility and scalability of surveillance solutions.