We’re excited to announce the third edition of the exclusive Sony Alpha Day Community Event on the 17th of October 2026.

Join us again at the Rijtuigenloods in Amersfoort for a full day of creativity, inspiration and hands-on experience. Whether you’re a beginner or a professional, Sony Alpha Day is for everyone who is passionate about photography, filmmaking and connecting with the creative community.

This year, we’re introducing a dedicated gear loan desk, giving you the opportunity to get hands-on experience with the latest Sony gear and try it for yourself.

Throughout the day, you can:

• Get inspired by talks and lectures from our Sony ambassadors
• Join hands-on workshops and creative sessions
• Try out the latest Sony cameras and lenses
• Meet and connect with fellow photographers and filmmakers
• Learn from experienced professionals and grow your skills
• Build your portfolio and create new work

Don’t miss this opportunity to learn, create and connect with the Sony Alpha community.

Sony Alpha Day will take place on the 17th of October 2026 from 10:00 to 18:00. Doors close at 16:00, so make sure to arrive on time.

We hope to see you on the 17th of October